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News
UK Yanks Misleading iPhone Ad
Tuesday, August 26th, 2008 at 4:00 PM - by Jeff Gamet
The U.K.’s Advertising Standards Authority (ASA) has blocked one of Apple’s iPhone commercials from airing in the country because it claimed that the ad offered misleading information about the combination iPod and smartphone’s features. The ad stated that "all the parts of the internet are on the iPhone," but the ASA contended that without Flash and Java some parts are missing, according to the BBC.
ASA spokesperson Olivia Campbell commented "Because the iPhone doesn’t support Flash or Java, you couldn’t really see the internet in its full glory."
According to the ASA ruling the commercial "gave a misleading impression of the internet capabilities of the iPhone," but Apple disagreed. Apple claimed that the statement in the commercial referred to the ability to view Web pages without making any promises as to how those pages would look.
The ASA didn’t buy Apple’s argument, so its ruling stands for now. Apple has not stated if it plans to modify the ad for U.K. viewers so that it can air again.
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