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News
WSJ: BlackBerry With Touch Screen Planned
Thursday, May 15th, 2008 at 4:00 PM - by John Martellaro
RIM plans to launch a BlackBerry that has a touch screen display, like the iPhone, according to sources cited by the Wall Street Journal on Friday.
The touch screen on the iPhone has made it an big hit, and RIM may be planning to duplicate that in a BlackBerry called the "Thunder" scheduled for the third quarter.
The move appears to be only part of RIM’s strategy to fend off Apple. Recently, RIM announced the BlackBerry Bold, a 3G phone that syncs more easily with Apple’s iTunes.
"As the company delivers more devices on the platform, they will deliver more radical designs and will aim more at the general consumer," said Gus Papageorgiou, an industry analyst with ScotiaBank. "The advantage Apple had was a cool form factor, and that advantage is slowly eroding."
Once again, it seems, companies are chasing Apple, which has proven to be dangerous in the past. No sooner do companies think they’ve caught up when Apple moves on, going to where the figurative ice hockey puck will be, not where it is now.
Even so, it’s not a bad idea for RIM to make a phone that will appeal to corporate users who want more "cool" factor. It will also give IT managers a good reason to stay with the BlackBerry product and hold the line against the surge in iPhone demand by employees.
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