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Warner Home Video Says Total HD "On Hold For Now"
Thursday, September 13th, 2007 at 4:00 PM - by John Martellaro
Back in March, Warner Home Video announced "True HD," HD discs that would have the Blu-ray title on one side and HD DVD title on the other. On Thursday, Warner said that the project is on hold with no release data now planned, according to TWICE.
"We�re concerned that as the only one publishing on it, it would be hard to make it go. We�re still looking at, though. We�re still talking to retail, but it�s kind of on hold right now," said Warner president Ron Sanders in a Q&A.
One technical issue that could have taken some of the steam out Warners Total HD effort is the evolution of the new players that will play either format. Mr. Sanders noted, however, that they will still be a niche product: "I�m excited about dual-format players. It takes out that worry about picking the wrong format, and with the studios lining up on one or the other format it�s kind of a nice solution, but until the price points come down -- they are still around $1,000 -- it�s not going to be a mass product."
The current concern is that the studios are being barraged with deals from the Blu-ray and HD DVD camps to enter into some kind of exclusive arrangement. Just that happened in August when Paramount abruptly changed course, dumped Blu-ray support and went exclusively to HD DVD.
Mr. Sanders admitted such talks are going on, but has taken the approach that the consumer should decide the fate of the formats, not the studios.
"We�re talking to both sides and it�s crazy right now. We remain committed to both for the time being. We�ll see how the fourth quarter plays out. The consumer is still kind of divided, and we still believe that we should offer the content in both formats. Now, we will watch the marketplace very closely, and see how it plays out, but for now we are supporting both."
Letting the consumers decide is a welcome move by Warner Home Video.
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