Google is putting the finishing touches a on system to catch illegal uploads. Google will use the same system developed by Audible Magic that MySpace has selected reports the Silicon Valley Blogsite on Friday.

Google has incurred the wrath of TV studios and deals have been lost because of the very thing that made YouTube popular -- the unrestricted uploading of videos.

YouTube is "definitely going to lose popularity," said Jesse Drew, acting director of the technocultural studies program at University of California-Davis. "These things become popular because they are underground and free and accessible."

Audible's Magic system compares the audio fingerprint of a video to a large database of copyrighted material. Currently the database is not as large as it needs to be, but remedies are in the works that could take months.

Some have wondered what Google has been doing all along as they claimed their filtering team was working on the problem. Says Marshall Kirkpatrick at TechCrunch, "It means that the months of assurances that YouTube had copyright filtering technology in development and about to be implemented were either a ruse to buy time or a failed effort that has collapsed under pressure today."

The TV industry is quickly figuring out its business model and where and with whom they want to deliver TV. Now the question is posed as to whether Google can clean up YouTube's act quickly enough to become a viable partner in that delivery. Or whether it will merely remain the haven of diet Coke and Mentos.