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News
Zune Hits Stores, Nobody Notices
Tuesday, November 14th, 2006 at 2:00 PM - by Jeff Gamet
Microsoft's Zune media player hit store shelves on Tuesday, but consumers don't seem to be showing much interest. Manhattan's midtown Best Buy store sold only about 20 units in the first three hours they were available, according to FoxNews.
The Times Square Virgin Megastore in New York City, didn't even have any of the players, but it wasn't a big deal since no one was asking for them. Employees were the only people near the product display all morning.
IDC analyst Danielle Levitas commented "Apple will not feel any bit of discomfort from Zune, certainly this holiday season and a good part of next year."
Despite the general disinterest in the Zune, it isn't likely to go away. Microsoft plans to stick with the product long-term in an effort to dislodge Apple's top-dog position with the iPod.
Ms. Levitas added "Microsoft is going to put tons of money in this over time, much like they did with the Xbox. It's not about the first generation."
Microsoft did find at least one buyer on Tuesday that was looking for a non-Apple player. Donna Murphy purchased a Zune simply because it's not an iPod. Her reasoning: "I'm not an Apple fan, not an iPod fan. So I wanted to try something different."
Time will tell if there are enough Donnas out there to boost Microsoft's Zune sales, but for now it looks like the player may be collecting dust on store shelves.
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