Support Our Site
Get Better Gear!
- Texas Tea for the iPhone and iPod touch from Snakehead Software, $1.99
- Tenqa SP-109 Stereo Wireless Bluetooth Speaker from Tenqa, US$39.99
- RedLaser from Occipital, LLC , US$1.99
- iSkin solo, solo FX, and solo FX SE iPhone cases from iSkin, US$29.99 (solo); $32.99 (solo FX); $34.99 (solo FX SE)
- MobiValet from MobiValet, US$24.99 - $49.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Aretha Franklin
While she didn't always have the best taste in song selection, Aretha Franklin is a must-study for anyone with interest in the human voice. She has the kind of powerful, recklessly passionate deliv
- Barenaked Ladies
- These guys know how to put on a live show, and whomever recorded this knows how to capture one. Rock Spectacle is one of the warmest-sounding recordings I've ever heard, and totally fills a room at a
- Powderfinger
- Guitar-driven rock out of Australia, Powderfinger has not seen much exposure in the States, but should get a nod for their toe-tapping songs. Building off their previous release, "Internationalist" (
- Chicago
For those of you who don't know, Chicago didn't always suck, and everyone in the band didn't always play a keyboard. When the band started off they were pioneers of rock and jazz fusion, and guita
- Death Cab for Cutie
With the introduction of Plans, Death Cab for Cutie became a new addition to many user's Artist list after the single "Soul Meets Body" became a hit on iTunes. Offering a fresh alternativ
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
iPhone
AdMob Metrics Detail iPhone App Usage Pyramid
Friday, June 26th, 2009 at 3:40 PM - by Bryan Chaffin
Mobile phone advertising network AdMob revealed metrics for the month of May Friday that offer a detailed look at the pyramid-like distribution of actual app usage. In AdMob's network of 2,309 free, app-supported iPhone apps, only the top 5% (119) had 100,000 or more active users during May, while the majority, some 54% had fewer than 1,000 active users.
In the middle of the pack, 14% of the network's apps saw 10,000-100,000 active users, while 27% fell into the 1,000-10,000 range. All told, the firm said that there were 15.1 million unique users on iPhone and iPod touch devices in May 2009 in the AdMob Network.
Digging more deeply into the top 5% of apps, we see a microcosm of the broader trend, with approximately half of the top 119 apps getting approximately 100,000-250,000 or fewer active users. The graph curves up sharply towards the end with the top 10 apps in the network getting 1,000,000 or more users.
Chart courtesy of AdMob
Such distribution curves are common in many industries. For instance, broadband providers have long grappled with how to manage that 90% of their throughput comes from roughly just 10% of their user base. For iPhone apps, that distribution curve isn't so much a burden, but rather a goal of developers to get into the steeper end of the curve.
AdMob's data only represents less than 5% of the total iPhone app base of more than 50,000 apps, and doesn't include any paid apps at all. As a statistical sample, however, the firm's data is good benchmark for the broader free app market.
Recent Headlines
- iPad: A Reason For Being
- Google Lowers Nexus One “Equipment Recovery Fee” to $150
- Texas Tea for the iPhone and iPod touch
- Notebook, iThoughts Add TextExpander touch Support
- Fixing iPhone and MobileMe Sync Headaches
- Juniper Readies Software to Improve Cell Carrier Networks
- Survey: iPad Announcement Increased Awareness, Fails to Convert New Buyers
Post Your Comments