Get Better Gear!

Premier Sponsors

Other World Computing

TechRestore

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • Stadium Arcadium

    • 8 out of 10
    • Red Hot Chili Peppers
    • What? Only four stars, you stingy bastard? I'm asking myself the same question, so let me explain myself to myself... If I compare the new

  • An Evening with George Shearing & Mel Torm�

    • 10 out of 10
    • Mel Torm� & George Shearing
    • Of the three men who taught me how to sing, the last was Mel Torme. Apparently, Mel Torme is a joke to anyone more than a decade older than me, a living parody of a Vegas crooner. But I stumbled on th
  • Perverse

    • 8 out of 10
    • Jesus Jones
    • When you think of Jesus Jones, chances are you can't remember them at all, or you vaguely remember "Right Here, Right Now" because it has been use

  • Gimme Fiction

    • 10 out of 10
    • Spoon
    • Gimme Fiction by Spoon is a terrific album by an Austin band that I was lucky enough to catch on an Austin radio station during a Christmas visit.

  • The Last 5 Years (2002 Off-Broadway Cast)

    • 10 out of 10
    • Jason Robert Brown
    • The soundtrack to this moving off-broadway musical is heart moving. The lyrics follow a couple in a relationship for five years, one point of view going forward in time, and the other tracing time fr

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!

iPhone

AdMob Metrics Detail iPhone App Usage Pyramid

Mobile phone advertising network AdMob revealed metrics for the month of May Friday that offer a detailed look at the pyramid-like distribution of actual app usage. In AdMob's network of 2,309 free, app-supported iPhone apps, only the top 5% (119) had 100,000 or more active users during May, while the majority, some 54% had fewer than 1,000 active users.

In the middle of the pack, 14% of the network's apps saw 10,000-100,000 active users, while 27% fell into the 1,000-10,000 range. All told, the firm said that there were 15.1 million unique users on iPhone and iPod touch devices in May 2009 in the AdMob Network.

Admob Total Usage Chart for May, 2009

Digging more deeply into the top 5% of apps, we see a microcosm of the broader trend, with approximately half of the top 119 apps getting approximately 100,000-250,000 or fewer active users. The graph curves up sharply towards the end with the top 10 apps in the network getting 1,000,000 or more users.

AdMob Usage Chart for Top Apps in May, 2009
Chart courtesy of AdMob

Such distribution curves are common in many industries. For instance, broadband providers have long grappled with how to manage that 90% of their throughput comes from roughly just 10% of their user base. For iPhone apps, that distribution curve isn't so much a burden, but rather a goal of developers to get into the steeper end of the curve.

AdMob's data only represents less than 5% of the total iPhone app base of more than 50,000 apps, and doesn't include any paid apps at all. As a statistical sample, however, the firm's data is good benchmark for the broader free app market.

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.