Get Better Gear!

Premier Sponsors

TechRestore

Other World Computing

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • The Printz

    • 8 out of 10
    • Bumblebeez 81
    • Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.

      This group does a marvelous job of moving seamlessly be

  • Suspended Animation

    • 8 out of 10
    • Fantomas
    • Mike Patton may well be one of the hardest working men in showbiz these days, and his latest with Fantômas underscores just about how far out he is willing to travel.

      Suspended Animation

  • War of the Worlds

    • 10 out of 10
    • Jeff Wayne
    • With the new movie adaptation of H.G Wells' classic Sci Fi invasion tale, War of the Worlds, currently on theater screens everywhere, there's new interest in Jeff Wayne's rock opera version, and it is
  • Abnormal Anonymous

    • 8 out of 10
    • Congo Norvell
    • Very few albums manage to capture snapshots of a quality of life in the manner that Congo Norvell's sophomore record, "Abnormals Anonymous," does.

      Comparisons to the Velvet Underground are

  • Spilt Milk

    • 10 out of 10
    • Jellyfish
    • The second and final album from this power-pop group makes me wish Jellyfish had been able to make just one more record together. The album is best enjoyed as a whole piece, flowing from one track to

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!

News

iPod Pricing Information Misintrepeted [UPDATE]

Reports have begun to surface that an Apple exec said the company is planning on reducing iPod prices in June. This is Money quoted Apple CFO Peter Oppenheimer, and though the media outlet didn't attribute the story, it came from a Reuters piece that ran Wednesday. The problem, however, is that the comment is being taken out of context.

The quote was in reference to the iPod's average selling price (ASP), a term used in the world of corporate finance to refer to the total average price of product line throughout the quarter. If pricing on a product is raised or lowered during a quarter, its ASP will be affected when the company reports its results.

In this case, Mr. Oppenheimer told Reuters, ""We expect [iPod's ASP] to be down a little bit in the June quarter." This is because the June quarter will be the first quarter with the iPods introduced during the March quarter with lower prices (iPod shuffle now starts at $69, and the iPod nano now starts at $149).

Apple has a long history of not offering product-level guidance for its products. In the analyst conference call held Wednesday, for instance, Apple execs Peter Oppenheimer and Tim Cook refused all efforts from analysts to get a clarification from Apple on whether or not the company would lower the price of either its Mac mini or iPod line in an effort to get more market share.

When the two were asked pointed questions about Apple product pricing, Mr. Oppenheimer replied "As you know, we don't give product level guidance."

Since This is Money's report first appeared Thursday, TechWeb and other media outlets have since repeated the misinterpretation.

Apple declined to comment for this story.

[Update: This story has been updated with a better clarification on where the quote came from, and how it was being misinterpreted. - Editor]

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.