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News
iTunes a Success for Networks
Sunday, February 5th, 2006 at 2:00 PM - by Jeff Gamet
Since the iTunes Music Store (iTMS) started offering TV shows and other videos last October, broadcast networks have seen a rise in regular viewership. Ben Silverman, executive producer of NBC's The Office credited the iTMS with the show's boost in broadcast viewership in a Reuters article.
Shortly after NBC added The Office to the iTMS line up, it moved the comedy to Thursday nights. "That's like the network telling people it's important to them and part of the whole history of comedy," Mr. Silverman said.
There are now over 40 different series available for download, with individual episodes priced at US$1.99 each. ABC, Comedy Central, the Disney Channel, ESPN, MTV, NBC, Nickelodeon, the Sci Fi channel, and more are already offering programming through the iTMS, and other broadcasters are negotiating with Apple to add their shows, as well.
NBC isn't the only network seeing a pay-off from the iTMS. Albert Cheng, executive vice president of digital media at Disney-ABC Television Group, commented "Overall, we've seen our ratings increase for the shows we have on iTunes, and it continues to pick up momentum."
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