Get Better Gear!

Premier Sponsors


Other World Computing

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • Velocifero

    • 6 out of 10
    • Ladytron
    • "Back to the future" isn't the right turn of phrase for Ladytron's newest album,

  • Rock Spectacle

    • 8 out of 10
    • Barenaked Ladies
    • These guys know how to put on a live show, and whomever recorded this knows how to capture one. Rock Spectacle is one of the warmest-sounding recordings I've ever heard, and totally fills a room at a
  • Physical Graffiti

    • 10 out of 10
    • Led Zeppelin
    • This album bears every flavor of genius from the five records that came before. It is, I believe, the band's finest. With Physical Graffiti, Zep came raging back to their musical home territory -- har
  • Guero

    • 10 out of 10
    • Beck
    • Beck is the modern master of the groove, and Guero is merely the latest example of this. From the opening power chords of "E-Pro," to the Pac-Man cuteness of "Girl," to the dirge-like lullab

  • Goodbye Jumbo

    • 8 out of 10
    • World Party
    • Released in 1990, World Party's

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!


iTunes, iPod Could Help Apple Make Gains in the College Market

Keith Regan over at MacNewsWorld has filed an article about the iPod's halo effect on college campuses. With Apple "a nearly ubiquitous presence on campuses from coast to coast" thanks to the MP3 player's popularity, he writes, the company could turn around its market share in the education space. While Apple led all computer makers with 30% of the education market in 1999, Mr. Regan cites IDC statistics that put its 2004 share at 14%, with Dell leading the way at 44%.

Mr. Regan notes: "While Apple works to offer discounts to colleges and students, it also strategically partners with research projects and other departments to put Apples to use in high-profile projects that can also help polish Apple's image as a maker of workhorse machines." The company's Digital Campus initiative has helped make inroads.

Apple also has an iTunes on Campus program that grants site licenses for iTunes and gives discounts to students who want to buy music. "If there is a halo effect, they are positioned and ready to capitalize on it," Needham & Co. analyst Charles Wolf told Mr. Regan, who notes other IDC statistics showing that 75% of college student purchases are laptops, with Apple picking up 27% of those sales, up almost 5% in a year.

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.