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News
Labels Hoping Apple’s Cocktail Will Stir Up Album Sales
Monday, July 27th, 2009 at 4:40 PM - by Jeff Gamet
After spending years trying to snub Apple, record labels may be turning to the company in an effort to help boost album sales. Apparently Apple is working on a project code-named "Cocktail" that bundles interactive ebooklets and liner notes with music downloads, and the music industry is hoping it will convince consumers to purchase complete album downloads instead of individual songs, according to the Financial Times.
Unnamed sources claim that EMI, Sony Music, Warner Music and Universal Music Group are working with Apple on Cocktail with a September launch time frame in mind. One executive commented "It's all about recreating the heyday of the album when you would sit around with your friends looking at the artwork while you listened to the music."
Content bundled with album downloads could include liner notes, photographs, lyric sheets and video clips.
If Apple really is working on Cocktail, the project could be another indication that the recording industry is still using shotgun tactics in hopes of finding a way to reverse declining in music CD sales. Cocktail could also be a sign that labels are warming up to Apple again instead of worrying that the Mac and iPod maker holds too much control over music distribution.
The idea that the music industry is willing to give Apple more control over content distribution, however, doesn't seem likely. The labels have locked horns with Apple over pricing, pushed for subscription sales over per-download sales models, and offered content for download on competing services before iTunes. It seems to be a bit of a stretch to assume the labels have suddenly reversed course and are now excited to give Apple more control over content.
Recording label representatives and Apple have not commented publicly on whether or not Cocktail really is in the works.
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