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Microsoft to iPhone Devs: Port Your Apps to Windows Mobile
Tuesday, August 4th, 2009 at 9:37 AM - by Jeff Gamet
Microsoft is looking to lure iPhone application developers into its Windows Mobile camp and even went so far as to release a study that documents how to port iPhone apps to to Windows Mobile 6.5. If Microsoft can convince iPhone developers to port their code to Windows Mobile, the company could boost the number of apps at its Windows Marketplace quicker and potentially launch its online store this fall with a wider range of applications.
The timing of the case study at Microsoft's Windows Mobile Developer Center couldn't have been better. Many iPhone app developers are currently unhappy with Apple over the company's recent decision to remove third-party Google Voice applications from the App Store and to block Google's own Google Voice app, giving Microsoft a perfect opportunity to draw disgruntled developers in.
According to Microsoft, "Many iPhone developers are discovering the potential for new markets and significant revenue opportunities within the Windows Mobile environment and are wondering how to port their Apple applications to Windows phones."
Despite Microsoft's claims, its Windows Mobile platform is facing serious competition from Apple, and now Google's Android platform is looking to eat away at its market share, too. Drawing in iPhone app developers could help some, but the company will need to innovate in other ways, too, if it plans to keep Apple and Google at bay.
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