Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Wolfmother
Black Sabbath, The White Stripes, The Stooges. There aren't many bands worth their salt that want to be compared to other bands, but when I listen to Wolfmother's self-titled American debut, I can
Every Day: The Best of the Verve Years
- Joe Williams
- Joe Williams was Figure Two in my three-man education in singing. A brilliant vocalist, scatter, and interpreter of jazz and blues, Williams produces music that's totally unique, yet sounds so effortl
- Rush
- We all know it, right? Well, ya just gotta have it. 2112 finally showed Rush out on their own, doing their own thing, and doing it well, IMHO.
- Nine Inch Nails
- For years I wanted to make music that sounded like something between Love and Rockets and Ministry. In 1989, Trent Reznor beat me to it with this genre-defining album, and it smacked me upside the hea
- The Dresden Dolls
The energetic duet of Amanda Palmer and Brian Viglione that make up the Dresden Dolls have created a wonderfully haunting sound in their self-titled album. They have been able to construct an imme
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
SanDisk CEO: Apple Won - You Can’t Out-iPod the iPod
Thursday, June 4th, 2009 at 3:44 PM - by Bryan Chaffin
SanDisk CEO Eli Harari has admitted that Apple has won the digital media device war, telling CNN, "You can't out-iPod the iPod."
The company, inventor of the Flash memory used in the iPod and...pretty much every other digital media device, camera, and other gadget on the planet, and maker of the Sansa MP3 player, once tried to unseat Apple using Apple's patented "Lemmings" technique of advertising failure.
In 2006, SanDisk launched its "iDon't" campaign that attempted to cast iPod users as "iSheep swarming through our cities" who can't think for themselves. Similar to Apple's 1985 commercial "Lemmings," which cast PC users as the cliff-jumping rodents, a characterization said PC users didn't take kindly to.
"I don't" had a similar effect for SanDisk, with most people saying, "I don't care," or , "I don't buy the Sansa."
SanDisk's Sansa Fuze
The company's Sansa player does, however, remain the Runner Up digital media device in the market, ahead of the 1st Alternate, Microsoft's Zune line. In this case, however, being #2 isn't particularly meaningful as the iPod's market share is so overwhelming that the other players are doing little more than competing for table scraps.
CNN reported that Mr. Harari plans on remaining in the digital media device market. He said that he's found the Sansa product line gives the company credibility with potential business partners in the Flash memory realm.
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
2 comments from the community.
You can post your own below.
Intruder said:
Quote
acdc1174 said:
Quote
Post Your Comments