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News
Untangling AT&T’s iPhone 3G S Pricing
Tuesday, June 9th, 2009 at 1:22 PM - by Jeff Gamet
Apple announced at its World Wide Developer Conference that the iPhone 3G S, due out on June 19, will cost US$199 for the 16GB model and $299 for the 32GB model. While the pricing seems straight forward, some current iPhone owners have found that they will pay more than the listed price to upgrade to the new model, and in some cases will pay substantially more.
The $199 and $299 price tags Apple announced apply primarily to new AT&T subscribers. iPhone and iPhone 3G owners, however, will likely pay more if they are in a contract that hasn't hit the two-year mark yet -- which includes all iPhone 3G users.
AT&T representatives told iPodObserver.com iPhone subscribers with contracts that are less than six months old will pay full price for their new iPhone 3G S. That's a hefty $599 for the 16GB model, and $699 for the 32GB model.
For AT&T subscribers with contracts that are more than six months old, the news is a little better. The 16GB model will set these users back $399 or $499 for the 32GB model, which is still more than the price Apple touted during WWDC, but $200 less than full price.
AT&T's representatives said that to ensure current iPhone subscribers get their new iPhone 3G S at a discounted price they need to visit an AT&T store. In addition to paying less than full price for their new iPhone, they will ensure that one is waiting for them on June 19. Subscribers that take advantage of in-store reservation will be able to pick up their new iPhone between 7AM and 9AM on the 19th.
While some current AT&T iPhone subscribers have been able to take advantage of the discount when pre-ordering online, there are a few that have reported problems. Apple's online iPhone order page has been going down for maintenance off and on since the iPhone 3G S was announced, so for most people a visit to their local AT&T store may be the most reliable way to ensure their pre-order is processed, and that they get the lowest possible price, too.
Understanding how AT&T's iPhone price structure works, however, may not be enough to keep some subscribers from complaining about or questioning the cell carrier's pricing scheme.
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