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Editorial
Why is Microsoft Developing iPhone Apps?
Monday, December 15th, 2008 at 5:15 PM - by John Martellaro
Some might conclude that Microsoft has released an iPhone app thanks to iPhone envy, the desire to make a few bucks, or just jumping on the bandwagon. However, there could be another reason.
There have been persistent rumors of a Zune phone. Microsoft is probably not feeling the love right now with AT&T moving to Symbian, Nokia having bought Symbian, carriers moving to utilize Android on their own hardware, and the general feeling in the industry that now is the time to start learning how to integrate smartphone hardware and software.
Windows Mobile probably needs some sprucing up, and what better way to understand the ins-and-outs of developing software for a smart phone than to dig into the iPhone SDK?
I can just hear the echos from the meeting... "By golly, if we're gonna compete with Apple, we need to know everything there is to know about writing an app for a smartphone like the iPhone ourselves. You... over there ... get going and publish one. Tell us what you learned."
Another Microsoft executive chimes in: "And, hey, what better way to make it look like we're not developing a phone than to publish an app for the iPhone? Gimme a raise!"
It's all just a crazy theory, of course.
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