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Research Firm Chooses Sony Ericsson Walkman Phone Over Motorola iTunes Phone

Monday, October 31st, 2005 at 2:50 PM - by Staff

Research and consulting firm Strategy Analytics on Monday issued a report titled: "Sony Ericsson Walkman Phone Beats Motorola ROKR to Best-in-Class Cellular Music Device Title." Motorola's iTunes-enabled phone was presented as an iPod-like device during its introduction in September, but it was overshadowed by the iPod nano and subsequently panned by many reviewers and users.

However, Chris Ambrosio, director of wireless device research at Strategy Analytics, said in a statement: "Current iTunes users in particular indicated strong usability preference for the ROKR, indicating that the iTunes interface is generating loyalty/preference dynamics similar to branded operating systems."

The Motorola ROKR was undone in the music quality category, where it rated lower than not only the Sony Ericsson W800i Walkman but also the Samsung A970. According to Kevin Nolan, the firm's director of its advanced wireless laboratory, this was "a notable underperformance for Motorola given the branded and highly optimized iPod interface designed for music delivery."

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Tiger said:

member since 17 Jun 2003 with 1018 posts, unranked, send him a message or view his profile

Mon Oct 31, 2005 4:13 pm

Yay. One phone beats another. Woop woop.

They still don't compete with iPods nor do they make the margins that iPods make for Apple or their manufacturers.

And I still don't want tunes on my phone.

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Biff said:

member since 08 Apr 2004 with 1479 posts, unranked, send him a message or view his profile

Mon Oct 31, 2005 5:45 pm

Yeah I agree. ROKR is kinda lame, so no big shocker there. I still want my bluetooth iPod though so it wouldn't be such a pain when I get a call! Dang it!

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A guest said: (hide)

Mon Oct 31, 2005 10:49 pm

Who didn't see this coming? The ROKR is a very average phone with iTunes grafted on to it.

Motorola shoulda let Apple design it. Right now, the ROKR is goin' over with a big 'thud'.

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