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You're viewing an article in iPO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site: Burger King Advertising Through iPod

News

Burger King Advertising Through iPod

Friday, November 4th, 2005 at 10:45 AM - by Staff

The fast-food restaurant chain, Burger King, has teamed up with Heavy.com to produce a series of short comedy videos formatted specifically for the new video capable iPod. These videos are a sign that advertisers are becoming more creative in searching out potential revenue streams.

Some of the shorts, which all feature Burger King, didn't even cost the restaurant chain anything to produce. Heavy.com, a web site for independent and individual video creators, sent out Burger King masks to some of its more active participants, who recorded and then submitted their original creations.

The first video premiered on Thursday, and more are being added regularly.

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A guest said: (hide)

Fri Nov 04, 2005 12:23 pm

AWFUL site! terrible taste! I find it hard to belive that BK is a "partner" with heavy.com!

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A guest said: (hide)

Fri Nov 04, 2005 1:48 pm

I agree. Not impressed

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Al Swearengen said:

member since 10 May 2005 with 339 posts, unranked , send him a message or view his profile

Fri Nov 04, 2005 4:09 pm

	Guest wrote:
	AWFUL site! terrible taste! I find it hard to belive that BK is a "partner" with heavy.com!

Hmmm, now Burger King is associated with "terrible taste", and big sumo wrestlers

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