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News

Clear Channel to Add Video Podcasts

Wednesday, November 30th, 2005 at 10:45 AM - by Staff

Clear Channel Communications plans to start experimenting with video podcasts of its radio personalities, according to the Wall Street Journal. The broadcasting company will start by offering a commercial-free version of Rush Limbaugh's talk show to members of the US$7 a month Rush 24/7 club.

Club members also get access to Limbaugh's 60-second daily update the night before it actually airs.

Clear Channel hopes that the video podcasts will drive up fan loyalty. If the test-run is successful, it plans on expanding its video podcasts to other programs.

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