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Lessons Learned From the iPod

Friday, December 30th, 2005 at 4:15 PM - by Staff

In an article hosted on MSNBC's Web site, Entrepreneur.com's Steve Cooper related three lessons that iLounge.com's Jeremy Horowitz said business owners can learn from Apple's success with the iPod:

  • "Timing and execution are everything. Being first in an emerging market is neither as important nor as lucrative as designing the right products and services to cater to second- and third-stage growth."
  • "A smart company can command a premium for successfully blending off-the-shelf technologies into a new and useful product."
  • "Instead of creating a good product and knocking down the price until everyone could afford it, Apple has sold stripped-down versions at lower price points and hoped demand would follow."

Jupitermedia analyst Michael Gartenberg added a fourth lesson: "Apple is not afraid to be bold." As evidnce, he cited the company dropping the iPod mini in favor of the iPod nano, even though the mini was a successful product. Mr. Gartenberg's predictions for future iPod changes include "a redesign of the full-size iPod, optional Bluetooth add-on and an 'iPod sport' model, which he says is long overdue."

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Sat Dec 31, 2005 3:59 pm

Personally, I'd love to see the iPod Mini come back in a slightly smaller form factor as the 'iPod Classic' or somesuch. They should do this once a 10 gig micro harddrive becomes widely available.

Apple could sell a gazillion of these with ease. People still luv the Mini's look and form factor, and a 10 gig iPod nicely fills a hole in Apple's line-up, capacity-wise.

Of course, this would have to happen after the Nano price-dropped, which won't be for a while.

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