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NHL and NASCAR Working on iTunes Music Store Deals

Monday, January 16th, 2006 at 10:50 AM - by Staff

The NHL and NASCAR are both within weeks of signing deals to provide content to the iTunes Music Store (iTMS), according to the Sports Business Journal (subscription required). Apple has already signed deals with ESPN and ABC Sports, and is close to a deal with MLB Advanced Media, too.

The extent of the NHL's and NASCAR content is not yet clear, but it looks like a deal may be struck in time for the Daytona 500 in February.

Video downloads at the iTMS and other legal Internet video content provider sites are proving successful for the broadcasters that have already jumped on board. The NFL and NBA are both looking for deals, although neither have committed to a specific provider yet.

Brenda Spoonemore, senior vice president of interactive services for NBA Entertainment commented "The iPod is a great device and it's exciting to see what's happening. Apple, however, is only one piece of a much larger distribution model. The key thing is having the best available content in the most convenient manner for fans."

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