News

Dell Discontinues DJ MP3 Player

Monday, February 6th, 2006 at 8:40 AM - by Staff

Dell is succumbing to Apple's dominance in the portable digital music player market by dropping its Digital Jukebox product line. According to a Bloomberg report in the Los Angeles Times, Dell's hard drive-based MP3 players haven't been able to compete with the iPod.

Rob Enderle, president of the research firm, Enderle Group, commented "No vendor other than Apple has really stepped up to the combination of design, marketing and user experience that is required by this segment."

Dell plans to continue selling it's cheaper Flash memory-based DJ Ditty MP3 player, which is more like an iPod shuffle. It is similarly priced at US$99, but includes an FM radio.

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A guest said: (hide)

Mon Feb 06, 2006 10:22 am

Damn, that sucks. /sarcasm

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A guest said: (hide)

Mon Feb 06, 2006 10:30 am

I would shut down Apple and give the money back to the share holders.

ROTFLMAO

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A guest said: (hide)

Mon Feb 06, 2006 10:54 am

What future has a product named DJ Ditty?

Whatever you do don't mention the macbook

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pep9454 said:

member since 24 Jan 2006 with 6 posts, unranked, send him a message or view his profile

Mon Feb 06, 2006 11:07 am

Gee whiz......This is the first time I've ever known one company to cause another one to drop a product because it couldn't compete!

Oh.....that's right, I think Microsoft has done that a couple of times......haven't they?????????????????

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Biff said:

member since 08 Apr 2004 with 1479 posts, unranked, send him a message or view his profile

Mon Feb 06, 2006 11:39 am

Wow dude way to like zero in on the basic underlying concept of capitalism.

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Bosco said:

member since 03 Jun 2002 with 999 posts, unranked, send him a message or view his profile

Mon Feb 06, 2006 7:55 pm

The basic problem with the execution of Dell's marketing plan is that they never managed to compete against the 100 e-mails I get in my inbox each morning offering me a free iPod for taking a survey.

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