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iTunes Music Store Sells 12M Videos

Tuesday, February 7th, 2006 at 12:55 PM - by Staff

Continuing with Apple's string of iTunes announcements, it revealed on Tuesday that it has sold over 12 million videos since October 2005. The iTunes Music Store now has over 50 different network programs available from Disney, ABC, the Sci Fi Channel, MTV, Showtime, and more.

The iTMS is available for Mac and Windows personal computers and works exclusively with Apple's line of iPod digital media devices. iTMS now operates in 21 countries. In the U.S., the service features more than two million songs, over 3,000 videos and shows, and more than 11,000 audiobooks.

iTunes Music Store Key Dates
April 28, 2003 Apple Launches iTunes Music Store
May 6, 2003 One million songs sold on iTMS
May 14, 2003 Two million songs sold on iTMS
June 23, 2003 Five million songs sold on iTMS
September 8, 2003 Ten million songs sold on iTMS
October 16, 2003 Apple & Pepsi launch giveaway of 100 million free songs
October 20, 2003 One million copies of iTunes for Windows downloaded in less than four days
November 6, 2003 1.5 million songs sold on iTMS in one week
December 15, 2003 25 million songs sold on iTMS
March 15, 2004 50 million songs sold on iTMS
April 28, 2004 Over 70 million songs sold on iTMS
May 5, 2004 3.3 million songs sold on iTMS in one week
June 15, 2004 Apple launches iTMS in UK, France & Germany
June 23, 2004 iTMS in Europe sells 800,000 songs in first week
July 12, 2004 100 million songs sold on iTMS
August 10, 2004 iTMS catalog tops one million songs
October 14, 2004 150 million songs sold on iTMS
October 26, 2004 Apple launches iTMS in Austria, Belgium, Finland, Greece, Italy, Luxembourg, Netherlands, Portugal and Spain
November 30, 2004 Apple launches iTMS in Canada
December 16, 2004 200 million songs sold on iTMS
January 6, 2005 Apple launches iTMS in Ireland
January 24, 2005 250 million songs sold on iTMS
March 2, 2005 300 million songs sold on iTMS
April 13, 2005 350 million songs sold on iTMS
May 10, 2005 Apple launches iTMS in Denmark, Norway, Sweden & Switzerland
May 10, 2005 400 million songs sold on iTMS
July 17, 2005 500 million songs sold on iTMS
August 4, 2005 Apple launches iTMS in Japan
August 8, 2005 1 million songs sold on iTMS Japan in first four days
October 19, 2005 Apple launches iTMS in Australia
October 21, 2005 1 million videos sold on iTMS in less than 20 days
February 7, 2006 12 million videos sold on iTMS

6 comments from the community.

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A guest said: (hide)

Tue Feb 07, 2006 2:46 pm

Missing: January 10, 2006 - 850 million songs and 8 million videos sold on iTMS

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A guest said: (hide)

Tue Feb 07, 2006 2:48 pm

Also missing: December 6, 2005 - 3 million videos sold on iTMS

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A guest said: (hide)

Tue Feb 07, 2006 2:52 pm

The video store was launched on October 12th.

The 1 million video mark was reached/announced October 31st, not October 21st...

http://www.apple.com/pr/library/2005/oct/31itms.html

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geoduck said:

member since 30 Dec 2003 with 1922 posts, unranked, send him a message or view his profile

Tue Feb 07, 2006 3:49 pm

12m is especially amazing when you think of how limited a selection they have. I can't wait until they have the complete library from a few networks. All the back episodes from Seinfeld, Cheers, Simpsons, everything Cartoon network and Nickelodeon has run in the last decade, the MGM collection of films, etc. etc. 12m could be a daily sales total in a couple of years.

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A guest said: (hide)

Tue Feb 07, 2006 3:50 pm

The trajectory for video has zoomed pass that for music.

It took Apple 133 days to reach 10 million in music sales back in 2003.

It's only taken Apple 117 days to reach 12 million in video sales.

SJ said it was a test when video was introduced. I think it's fair to say that the video stuff is a success.

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Biff said:

member since 08 Apr 2004 with 1479 posts, unranked, send him a message or view his profile

Tue Feb 07, 2006 4:13 pm

Well wasn't that 10M songs in 2003 hit before iTunes for Windows was even launched? At least it looks that way from the timeline above.

If so, I think that makes it a more significant achievement than the video sales rate considering the user base today is like a zillion times bigger. But either way, go Apple!

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