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PocketSpots Offers Mini Audio Ads For Podcasts
Wednesday, March 15th, 2006 at 4:50 PM - by Staff
SurfNoise on Wednesday launched PocketSpots, a service that enables podcasters to place mini audio commercials in their productions. The company said in a statement that 30- and 60-second commercials traditionally used in TV and radio broadcasts don't work in the new format, so PocketSpots offers 4-, 6- or 10-second spots that tease listeners.
Pricing ranges from US$100 to $900, depending on whether or not the customer supplies ad copy and wants to use licensed music or employ stock audio. The company also discounts the second and third ads requested by the customer, enabling them to build a campaign instead of just issuing a one-off spot. SurfNoise provides the voice talent.
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