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NY Post: Record Labels May Bow to Apple's Fixed iTMS Pricing

Negotiations between Apple Computer and the world's major record labels have grown even more tense in recent weeks, according to a report from the New York Post, but the net result of that tension may be that record labels abandon their demand to have variable pricing at the iTunes Music Store.

Without citing its sources, the Post said that with licensing deals between Apple and the labels set to expire starting in the next two months, the labels are no longer confident that they can change Apple CEO Steve Jobs' mind on the issue.

The labels have been wanting to be able to charge more for newer songs, while theoretically charging less for older songs. Apple has heretofore resisted this, with Mr. Jobs having stated that he believes its important from a marketing standpoint to have all singles priced at US$.99.

The article said that Universal, Warner Music, SonyBMG and EMI North America are all in various stages of renegotiating their deals.

The Post also reported that some unnamed record execs have "mentioned the possibility" that they could pull their tracks from the iTunes Music Store, the world's largest online music download service with more than 70% market share. Those same sources said that the labels and Apple are more likely to continue to do business without a contract as they continue negotiations.

As recently as November 16th, 2005, EMI CEO Alain Levy told the Wall Street Journal that variable (flexible) pricing at the iTMS was "imminent."

Apple's policy is to not comment on unannounced products, or future pricing.

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Tiger said:

member since 17 Jun 2003 with 1018 posts, unranked, send him a message or view his profile

Pull their songs and do what? Lose 70% of the market availability?

Once and for all, their feet are being held to the fire and keeping them from making outrageous profits. The consumers actually have a friend in this battle. They're all making money and we're still only paying $.99 per song.

Now if only we could get the price of gas back to $.99 a gallon.

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A guest said: (hide)

Steve Jobs is one of the greatest marketers going today. WHich has been shown in Apple's domination of the computer press, if not the marketplace.

The music companies all have a black eye and have done some of the worst marketing in the last 10 years.

The music companies have to know this. Not to follow Job's advice would be ridiculous.

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A guest said: (hide)

I assure you that if newer songs start being priced at higher than $.99, I will go back to pirating music. There is no reason for a song to cost more than that. I already feel the music videos are overpriced, especially since the same videos (that were much higher quality) used to be free! Keep up the good work Steve and make sure our music doesn't cost more.

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A guest said: (hide)

If one of the big four record labels pulls their tracks it will benefit the other three, if more than one pulls their tracks it's illegal collussion.

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A guest said: (hide)

Of course, if the record labels do get their pricing changes through, then folks could just wait until the song isn't new, and then download for the dsiucounted price......

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