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Microsoft Hopes Free Songs Will Lure iPod Owners

More information about Microsoft's supposed portable music player continues to leak into flood the market. This time, Engadget has learned that the company plans to offer iPod owners free downloads of all the music they have purchased from the iTunes Music Store once they switch.

Microsoft's software will scan your computer for tracks you purchased from the iTMS, and automatically add them to your account. If this is true, it means that Microsoft's music service will have to offer everything that Apple's does.

Of course, Microsoft will still have to pay the license holders for the music it is giving away for free, but that shouldn't be too big of a deal for Big Redmond. Microsoft has used the loss-leader approach early on to bolster sales of the Xbox.

Outside of the Xbox, Microsoft's track record for great and innovative products hasn't been stellar as of late: Take Origami as an example. If the still unconfirmed portable music player does materialize, it needs to overcome the company's penchant for "good enough" products, as well as the ease of use and tight integration that Apple has created with the iPod and iTunes Music Store.

If the MS-Player succeeds, it may happen by Microsoft buying the market instead of competing directly with the iPod.

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geoduck said:

member since 30 Dec 2003 with 1922 posts, unranked, send him a message or view his profile

So I can purchase the MS player, let them scan my computer for music (and anything else they happen to find along the way) and then send all that data to the mother ship to do with it what they will (marketing, legal action over anything they think may be questionable, selling my personal data to the highest bidder) in the hope that they will let me keep music I already have purchased. Or I can stay with an iPod and iTunes. Hmmm... that's a toughie. What to do, what to do...

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A guest said: (hide)

MicroSoft's software will scan my computer! This is okay and widgets checking for updates is not?

I would think that MicroSoft would be putting more energy into getting Longhorn released than working on what will probably be a cheesy music player.

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boric*acid said:

member since 13 Jun 2006 with 28 posts, unranked, send him a message or view his profile

If you can't beat 'em, buy 'em! How many millions of other better things could they spend their money on? So pathetic. I am sure they are livid they can't just buy Apple altogether.

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Biff said:

member since 08 Apr 2004 with 1479 posts, unranked, send him a message or view his profile

Guest I think the main issue there was the Apple did not disclose the fact that OS X would phone home. This on the other hand is currently just rumor, but if it is true, people would be aware of it ahead of time and thus be able to make a choice. Which is not to say the widget scan thing is a big deal (because it's not), but I am pointing out the difference to you.

Also, I don't think the people working on this music player would have much to contribute to the Windows team working on Vista. Perhaps they should put all the XBox and Office and MSN people on Vista too. I'm sure managing a development team of 50000 people (most of whom are not qualified to work on the Windows kernel) would speed things up a whole lot!

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A guest said: (hide)

While I enjoy my iPod Video, and my wife enjoys her Nano, and my kids like their shuffles (but would clearly rather have Nanos), I would like to see credible competition to Apples dominance in the portable music arena. If nothing else, it'll keep Apple on their toes, but hopefully it will drive prices down to a more reasonable level and spur greater product innovation (and maybe get Apple to improve the iTunes software).

BTW, It always amazes me that "Appleheads" are so quick to bash all things Microsoft (the evil empire syndrom i guess). Meanwhile, Apple ruthlessly enforces its "fair trade" policies (i.e. no authorized dealers may sell below Apple's "recommended" list price). Moreover, Apple is as anti-open source as MS, just as greedy as MS, and would love to have as large of a lock on MS's SW market as MS currently enjoys.

It always amuses me when I observe rabid loyalty to a particular company or brand. Here's a heads up, to both Apple and MS (and most other corporate giants) individually, we are simply faceless members of a marketplace they wish to mine (or exploit/control if possible).

Personally, I don't begrudge either Apple's or Microsoft's particular market domance, and I own multiple products of both companies. I tend to buy products that offer the greatest value/performance regradless of the company/brand/product.

So, I say: Lets hope MS creates a credible competitor to the "iPod empire", ultimately the consummer will benefit from greater competition. And, if I continue to like iPod-based products better, I'll continue buy them. If not, I'll buy the other guys stuff. If it makes one happy I guesss blind brand loyalty is fine, but to me, brand loyalty is for suckers and rubes.

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A guest said: (hide)

Quote:
I would like to see credible competition to Apples dominance in the portable music arena...hopefully it will drive prices down to a more reasonable level and spur greater product innovation

Be careful of what you wish for: These reports seem to indicate that Microsoft intends to go into competition with its current partners! At best, that will have the ultimate effect of reducing competition and innovation.

Perhaps you should begrudge Microsoft's market dominance...

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

Biff wrote:
Guest I think the main issue there was the Apple did not disclose the fact that OS X would phone home. This on the other hand is currently just rumor, but if it is true, people would be aware of it ahead of time and thus be able to make a choice. Which is not to say the widget scan thing is a big deal (because it's not), but I am pointing out the difference to you.

Apparently, 10.4.7 "phones home" to check that you have the correct version of widgets. That's all.

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

Guest wrote:
While I enjoy my iPod Video, and my wife enjoys her Nano, and my kids like their shuffles (but would clearly rather have Nanos), I would like to see credible competition to Apples dominance in the portable music arena.

...

Personally, I don't begrudge either Apple's or Microsoft's particular market domance, and I own multiple products of both companies. I tend to buy products that offer the greatest value/performance regradless of the company/brand/product.

There are two major differences between MS's dominance of the PC OS market and Apple's dominance of the music player market:

1. Size and scope. MS has something like 93-95% of the PC market. Apple has maybe 70-75% of the music player market. That may not look like much difference, but look at it the other way around: non-MS OSes make up only 5-7% of the OS market, while non-Apple music players make up 25-30% of that market. Thus, the music player market is 3.5-6 times as competitive as the OS market.

2. How it happened. A federal court found that MS was an illegal monopoly. Being a monopoly, much less "dominating" some market, is not, in itself, illegal. MS was found to be an illegal monopoly because they used illegal tactics (intimidation, kickbacks, etc.) to obtain that monopoly. They also programmed Windows to make it difficult--nearly impossible for the average user--to make any browser other than Internet Explorer the default browser. (The EU decision is even broader-ranging.) Please detail exactly what illegal tactics Apple used to make it dominant in the music player market. ---waiting--- Gee, I guess you can't, 'cause they didn't. (Don't refer to iTMS: that's not part of the music player market.)

As to whether Apple is "greedy," perhaps you can find a basic business text. Every business is in business to make a profit. A business becomes "greedy" IMHO when it exploits human weakness (e.g., the illegal drug industry), lies to the public and government (e.g., tobacco industry, oil industry), manipulates prices and stock values (e.g., Enron, Worldcom), colludes with cronies in government to screw the taxpayer (e.g., Halliburton), plays fast and loose with accepted accounting standards (Enron, again), and so on. Setting a price that people are willing to pay is not being "greedy."

You wrote that you buy products that offer the greatest value/performance. If one includes the "coolness" value (a lot of people do), then that is exactly how the iPod came to dominate the music player market, despite its higher price. There already IS competition for the iPod, yet that competition doesn't do well, despite usually having lower prices.

FWIW, price competition does not foster or encourage innovation. Look at Dell and Gateway as good examples. Innovation is seldom found at the lower price levels, simply because innovation costs money. Those who compete primarily on price cannot afford innovation (and, often, skimp on support). There's precious little innovation coming out of GM and Ford, these days. Instead, it comes from the companies like Toyota and Honda that charge higher prices.

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Intruder said:

member since 07 Jul 2004 with 3149 posts, TMO Mac Specialist, send him a message or view his profile

I would not include Halliburton in that list until you truly understand how government contracting and IDIQ contracts work.

There has already been a discussion on that in the politics forum.

The rest, however, I would agree with.

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

Intruder wrote:
I would not include Halliburton in that list until you truly understand how government contracting and IDIQ contracts work.

There has already been a discussion on that in the politics forum.

The rest, however, I would agree with.

Oh, I understand how government contracting works. I spent 22 years as an officer in the US Air Force, much of it in RDTE--research, development, test, and evaluation. I was the primary technical manager for several contracts. I graduated from the Program Manager Course at the Defense Systems Management College. It is that knowledge that leads me to understand even more clearly how Halliburton screwed over the taxpayer. IDIQ--Indefinite Delivery, Indefinite Quantity--does not excuse overcharging, charging for products and services not delivered, product and services that don't meet standards, etc. Apparently, the Army's procurement review process agreed.

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Intruder said:

member since 07 Jul 2004 with 3149 posts, TMO Mac Specialist, send him a message or view his profile

At least you have a basis for your view. Most post on that particular subject with absolutely no knowledge of how things work except what they hear in soundbites on the "news".

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

Intruder wrote:
I would not include Halliburton in that list until you truly understand how government contracting and IDIQ contracts work.

The Army has decided to not renew (pick up the next year's option) on the Halliburton contract in Iraq.

"Government audits turned up more than $1 billion in questionable costs."

The actual number is at least $1.8 billion, according to other reports. They also allegedly used contaminated, untreated river water to provide showers for the troops.

The Army "official" (who has to be VERY politic and careful about what he says or he'll lose his job) did say that KBR had done a good job, given the circumstances and that the contract is being spread out to multiple contractors. I've been in a similar situation. That's usually bureaucrateese for, "We want out of this @#($*#@ contract!" You know that the contractor is crooked and/or doing a poor job, but you have to avoid both legal actions against the government and the wrath of the DoD muckety-mucks and the Congresspeople on the contractor's donation list.

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