News
Microsoft Hopes Free Songs Will Lure iPod Owners
Friday, July 7th, 2006 at 8:55 AM -
More information about Microsoft's supposed portable music player continues to leak into flood the market. This time, Engadget has learned that the company plans to offer iPod owners free downloads of all the music they have purchased from the iTunes Music Store once they switch.
Microsoft's software will scan your computer for tracks you purchased from the iTMS, and automatically add them to your account. If this is true, it means that Microsoft's music service will have to offer everything that Apple's does.
Of course, Microsoft will still have to pay the license holders for the music it is giving away for free, but that shouldn't be too big of a deal for Big Redmond. Microsoft has used the loss-leader approach early on to bolster sales of the Xbox.
Outside of the Xbox, Microsoft's track record for great and innovative products hasn't been stellar as of late: Take Origami as an example. If the still unconfirmed portable music player does materialize, it needs to overcome the company's penchant for "good enough" products, as well as the ease of use and tight integration that Apple has created with the iPod and iTunes Music Store.
If the MS-Player succeeds, it may happen by Microsoft buying the market instead of competing directly with the iPod.
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