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Upcoming Game to Feature iTMS Links

Thursday, July 27th, 2006 at 3:45 PM - by

Left Behind Games' upcoming Left Behind: Eternal Forces will include links to the iTunes Music Store. The links will be for songs heard during gameplay and will pause the action while the user visits the relevant iTMS page.

"We believe consumers want choices and prefer interactive advertising, rather than interruptive ads" said Left Behind Games CEO Troy Lyndon said in a press release.

Players will be able to customize their playlists and hear the songs they've downloaded while playing the game, which is based on the popular Left Behind series of novels. Eternal Forces is a real-time strategy game that lets players lead the Tribulation Force from the books as they battle the Anti-Christ in a post-Rapture world.

Thanks to Macworld UK for the heads-up.

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LaurieF said:

member since 15 Jun 2001 with 3547 posts, TMO Forum Mod, send him a message or view his profile

Thu Jul 27, 2006 4:44 pm

Quote:
We believe consumers want choices and prefer interactive advertising

Bollocks. Consumers don't want ads. We put up with them.

Translated: we appreciate that consumers hate advertisements, so we'll sneak them in like this...

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