News

Apple: iPod Lasts 'For Years,' Not 'Four Years'

Friday, July 28th, 2006 at 4:00 PM - by

Apple spokeswoman Natalie Kerris on Friday told iLounge that she was misquoted by the Chicago Tribune when the newspaper claimed she said that the iPod lasts "four years." She said that her comment was that an iPod should last "for years."

The Tribune article cited a late 2005 MacInTouch survey in which it found that over 1,400 of the 9,000 iPods owned by over 4,000 respondents had failed. That was a 13.7% rate of failure, divided roughly equally between battery failures and hard drive failures. However, the iPod nano and shuffle, both of which use flash memory rather than a hard drive, fared better in the survey.

The newspaper has not corrected its original story.

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Small White Car said:

member since 02 Jul 2004 with 1932 posts, unranked, send him a message or view his profile

Fri Jul 28, 2006 4:13 pm

I THOUGHT the "Four Years" quote sounded very, VERY un-Apple like.

Even if it's true it's not something they would ever say.

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rspress said:

member since 12 Nov 2002 with 27 posts, unranked, send him a message or view his profile

Fri Jul 28, 2006 5:12 pm

Apple only provides iPod firmware updates for one year, fixed or not. It seems that Apple thinks they last for one year. We will soon hear her say:

“I was misquoted again, I meant to say that iPods last for ears”

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gslusher said:

member since 13 Nov 2002 with 2001 posts, unranked, send him a message or view his profile

Fri Jul 28, 2006 5:42 pm

Quote
rspress wrote:
Apple only provides iPod firmware updates for one year, fixed or not. It seems that Apple thinks they last for one year.

Any evidence for that claim?

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A guest said: (hide)

Fri Jul 28, 2006 6:35 pm

Quote
gslusher wrote:
Quote
rspress wrote:
Apple only provides iPod firmware updates for one year, fixed or not. It seems that Apple thinks they last for one year.

Any evidence for that claim?

No evidence that I know of and I have several older iPods in the household

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A guest said: (hide)

Sat Jul 29, 2006 10:35 am

For the record Kerris was not misquoted. The reporter wrote exactly what she said. No she was misinterpreted.

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A guest said: (hide)

Sun Jul 30, 2006 12:47 pm

Guest, for the record, that *is* a misquote. It is the reporter's job to clarify any ambiguity in fact before the story runs. That statement was odd enough that the reporter should have double checked the fact. The newspaper needs to print a correction.

-Dan

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Biff said:

member since 08 Apr 2004 with 1479 posts, unranked, send him a message or view his profile

Sun Jul 30, 2006 3:36 pm

Quote
Guest wrote:
For the record Kerris was not misquoted. The reporter wrote exactly what she said. No she was misinterpreted.
You are my hero.

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