News

Tower Records Files for Bankruptcy

The brick-and-mortar music chain Tower Records filed for Chapter 11 bankruptcy protection on Sunday for the second time in three years. BusinessWeek reports the company hopes to sell its assets through a court supervised auction scheduled for October 5 - and that the buyer will keep the chain open.

Music stores like Tower have been hurt by stiff competition in recent years from retailers like Wal-Mart, Target, and Best Buy, Amazon.com, and now online music services like the iTunes Music Store. Musicland succumbed earlier this year when it sold its assets, including its Sam Goody stores, to Trans World Entertainment. Trans World is one of the potential suitors for Tower's assets, too.

Tower specifically cited legal music download services as a major contributing factor to its financial troubles. The company noted in its court filing that album sales for 2005 dropped 7.8 percent while sales from the iTunes Music Store and other online services rose 200 percent.

Lisa Amore, a spokesperson for Tower Records, stated that the company intends to keep the Tower brand alive. Inside Digital media senior analyst, Phil Leigh, has a more pessimistic outlook. "I think they'll sell off the name and liquidate the inventory," he said.

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A guest said: (hide)

maybe if they didn't charge 18 bucks for a cd people would still go to them to buy their music

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geoduck said:

member since 30 Dec 2003 with 1917 posts, unranked, send him a message or view his profile

Physical media is passe.

I have many CDs that I've never played more than once and frankly I need the shelf space more than I need the disk. So do retailers. I think you'll begin to see the Targets, Wallmarts, etc. starting to cut back on shelf space dedicated to CDs and DVDs as on-line retailers continue to gain market share. Tower and Musicland/SamGoody are only the beginning.

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stuartea said:

member since 08 Aug 2005 with 327 posts, unranked, send him a message or view his profile

I was wondering if this meant goodbye to the famous Tower Records in Piccadilly, but it turns out they sold it to Richard Branson last year. I'm really with it.

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A guest said: (hide)

Well I have some nostalgia for the local Tower Records we shopped there a lot over the years, they had a lot of variety. They were the last of the "record" stores in town, the business model has changed.

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brett_x said:

member since 24 Jan 2006 with 322 posts, unranked, send him a message or view his profile

They need relevancy to remain. They have none.

They've been overcharging people for years. I won't shed a tear if they go away completely.

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A guest said: (hide)

Seriously, Tower has never been affordable. Well, not in the last decade or so that I've known of them. Their success was based on style, not value. But purchasing physical media is no longer fashionable. Physical media players and digital media are. Short of a complete overhaul of their business model I don't know how they could regain their popularity.

- Jon

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

The article wrote:
Tower specifically cited legal music download services as a major contributing factor to its financial troubles. The company noted in its court filing that album sales for 2005 dropped 7.8 percent while sales from the iTunes Music Store and other online services rose 200 percent.

Yet another misuse of statistics, comparing percentages based on different baseline numbers. It's like saying that the number of murders in a year in East Podunk grew by 100% when it went from 1 to 2, whereas the murders in Big City grew by only 20%, going from 1000 to 1200.

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A guest said: (hide)

They used to be pretty amazing for a big record store chain, carrying a great selection of obscurities and imports. But that was 15-20 years ago. More recently, they became nearly as overpriced and homogenous as Sam Goody. They used to have style and value, now they have none.

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DawnTreader said:

member since 04 Jan 2002 with 14994 posts, TMO Staff, send him a message or view his profile

geoduck wrote:
Physical media is passe.

I have many CDs that I've never played more than once and frankly I need the shelf space more than I need the disk. So do retailers. I think you'll begin to see the Targets, Wallmarts, etc. starting to cut back on shelf space dedicated to CDs and DVDs as on-line retailers continue to gain market share. Tower and Musicland/SamGoody are only the beginning.

The discount retailers shifted the economic risk of record sales back to the industry long ago. I see fewer titles available at the stores with top sellers taking up much of the remaining room.

Apple has shifted the selling model back to singles. That shift has made specialty retailers dependent on full CD sales a losing business.

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DawnTreader said:

member since 04 Jan 2002 with 14994 posts, TMO Staff, send him a message or view his profile

gslusher wrote:
The article wrote:
Tower specifically cited legal music download services as a major contributing factor to its financial troubles. The company noted in its court filing that album sales for 2005 dropped 7.8 percent while sales from the iTunes Music Store and other online services rose 200 percent.

Yet another misuse of statistics, comparing percentages based on different baseline numbers. It's like saying that the number of murders in a year in East Podunk grew by 100% when it went from 1 to 2, whereas the murders in Big City grew by only 20%, going from 1000 to 1200.

Interesting comparison

Records stores were dependent on record company ad and promotion dollars to remain viable. As distribution shifts to online avenues so will the ad and promotion dollars shift as well. Without industry support the rent is way too high and the switch back to singles sales has made the business model for bricks and mortar record stores selling CDs unviable.

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

DawnTreader wrote:
Records stores were dependent on record company ad and promotion dollars to remain viable. As distribution shifts to online avenues so will the ad and promotion dollars shift as well. Without industry support the rent is way too high and the switch back to singles sales has made the business model for bricks and mortar record stores selling CDs unviable.

Good point. On the other hand, I see several locally-owned CD stores doing a bang-up business. Two are located within 2 blocks of a major university. One is 'way over on the other side of town, but does just as well. They benefit from being locally-owned and -managed, so they can tailor their marketing to the local conditions. Here's some of the things they do:

- Feature local artists that you can't get online or in chain stores.

- Host performances by local artists almost every week (on a weekday afternoon, so as not to interfere with the bands' paying gigs).

- Have good selections of used CDs and DVDs (none carry new DVDs).

- Run frequent promotions, like 20% off everything in the store. One has a discount card--buy 12 CDs (including used) or DVD and get one free, up to $17.99.

- Have personnel who really KNOW music. I can't stress how important that can be. One salesperson said that she was quizzed by the owner and the manager before they would hire her. Of course, most of the staff are young, but one who couldn't be older than early 20s was able to help another ancient hipster find a Louis Prima CD. (If you don't know who Louis Prima was, well, he was married to Keely Smith. <GG>)

- Keep good people. I've noticed that the staff at the store I usually go to is quite stable, much more than most small retail businesses.

- Have well-filled bargin bins at no more than $10/CD. The store I go to also has a section of "junk" (poor-selling) CDs for $1.49-1.99. Lots of kids buy these--they might get one or two songs they like.

- Avoid glitz and glamour in the decor. These places are "minimalist" in the extreme, but they're always clean, neat, and well-lit. (The last is very helpful for us old folks.)

- Include multiple listening stations and comfortable chairs.

- Have a computer (an eMac!) connected to a good searchable database that can also print out an order.

- Give away posters they've taken down.

- Carry music for everyone--and I mean EVERYONE. If I want moldy oldies, I know where to get them. Boxed sets, full operas, folk, bluegrass, world music (especially popular here), rap, techno, reggae, ska, jazz, big bands, etc. It's not unusual to see old farts like me (nearly 60--children of the '60s) lined up with teens. I might have a couple of used DVDs and a "Billboard Hits of 1962" CD, while one teen has the latest <gag> slut-rocker CD, a guy with spiked hair has one by an obscure techno band, a 40-something is buying the latest Garth Brooks album, and an aging hippy has an album by a local folk/world group.

So, it is possible to do well in the retail music business, but the owner/management has to be smart, adapt, and serve their own particular market. If--no, WHEN--Apple comes out with an iTMS kiosk, I expect that the store I go to will step in line to get one.

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