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Analysts & Trademark Filings: iPhone is Coming

One of the oldest Apple rumors is being given a big boost this week, as both analysts and some "Far East" trademark filings add weight to an iPhone cell phone from Apple Computer. International Business Times reported late on Monday that a Prudential Equities analyst said that Apple would be unveiling two different iPhone models in early 2007, while AppleInsider reported that Apple had filed for a trademark on the term "iPhone" in September.

IBT reported that Jesse Tortora of Prudential Equities told clients that Apple will be unveiling two iPhone models, perhaps at January's Macworld Expo trade show. "We have learned that one model will be a smart phone" he said, "including integrated keyboard, video and music capability, while the other model will be a slimmer phone with music capability. At least one of the models will include WiFi."

Mr. Tortora said the phone may have "significant upside earnings potential" for Apple, but he was concerned about such issues as two many features and battery life.

On September 5th, The Mac Observer reported that Shaw Wu, an analyst with American Technology Research, was telling clients that Apple was working on a cell phone. Mr. Wu said at that time that he believed Apple had recently accelerated its efforts to bring such a product to market in the same time frame as Mr. Tortora's speculation.

AppleInsider's report concerned a trademark filing the site said Apple made in an unspecified "Far Eastern trademark office" on September 15th, 2006. The filing described the iPhone as, "handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; MP3 and other digital format audio players."

The filing also suggested the devices may have video game capabilities, which could be related to the games Apple recently added to its iPod line.

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KitsuneStudios said:

member since 25 Oct 2001 with 2477 posts, unranked, send him a message or view his profile

*crosses his fingers and chants*

CDMA, CDMA, CDMA....

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Edison Carter said:

member since 10 Aug 2006 with 228 posts, unranked, send him a message or view his profile

KitsuneStudios wrote:
*crosses his fingers and chants*

CDMA, CDMA, CDMA....

I concur with that, but it will probably be GSM

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acdc1174 said:

member since 16 Apr 2004 with 689 posts, unranked, send him a message or view his profile

Since I actually use a MS smartphone product (PPC-6700 on Sprint PCS) I m hoping that Apple releases both CDMA AND GSM varieties (Considering that Sprint has $15/month EVDO access, this would be IDEAL. However, if they don't, and th phone seamlessly integrates with iLife, Address Book, iSync, iCal, and .mac, I will drop my contract in a HEARTBEAT.

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dhp said:

member since 22 May 2003 with 180 posts, unranked, send him a message or view his profile

Even if Apple had never planned to release an iPhone, I'm surprised they didn't snap up that trademark earlier, just in case another company wanted to cash in on the rumors.

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gslusher said:

member since 13 Nov 2002 with 2063 posts, unranked, send him a message or view his profile

Apparently, all these wise guys haven't done a search in the US trademark database. Do it. You'll find several entries under "IPHONE." None have Apple's name.

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