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iPod Set To Be Hot Holiday Seller

In a recently conducted survey, electronics retailers stated they expect Apple's iPod to be the best selling item this holiday season. The Channel Checkers survey included major electronics retailers in North America and Western Europe. The question they were asked was "What do you expect to be the best selling item this Christmas selling season?"

29 percent of the respondents said that the iPod will be the top seller, and the iPod nano was mentioned specifically more often than other models.

The retailers put the Sony Playstation 3 and Nintendo Wii right behind the iPod, with 20 percent of the companies saying they will be the top sellers. Microsoft's Xbox also fared well, with 15 percent of the retailers mentioning it.

Apple recently updated its iPod nano and iPod shuffle product lines. The product refresh came just in time for the buying season, and consumer interest is already high.

The survey indicates that retailers are putting a lot of faith in iPod sales, and if prior holiday seasons are any indication, they won't be let down.

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nealg said:

member since 22 Mar 2006 with 123 posts, unranked, send him a message or view his profile

It would be interesting to see if the Zune was mentioned by anyone at all. I went to the linked site and there was no other information but what was written up here.

In terms of the Zune, what I find interesting is that the ads for the Zune in the Sunday circulars talk about it being in limited quantities. Is that because most retailers are taking a real cautious look at the Zune and don't want to be stuck with alot of inventory next year if it doesn't do as well as MSFT expects?

Neal

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