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More Americans Have Downloaded Podcasts, But Few Do So Every Day

Wednesday, November 22nd, 2006 at 4:55 PM - by

While 12% of Internet users have downloaded a podcast, up from 7% earlier in the year, only 1% do so daily, which is unchanged from the previous number, according to The Pew Internet and American Life Project. Pew also found that men and users who have been on the Internet for a long time are more likely to download podcasts.

Pew senior research specialist Mary Madden told the Associated Press: "While podcast downloading is still an emerging activity primarily enjoyed by early adopters, the range of content now available speaks to both mainstream and niche audiences. We are at a crossroads of a major transition in the way media content is delivered and consumed."

Pew surveyed 972 adult American Internet users during the month of August and said that it had a sampling error margin of plus or minus 3.5 points. It previously conducted the same survey from February to April this year.

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

Wed Nov 22, 2006 7:14 pm

It should be noted that few podcasts are updated daily. Many are updated weekly, others are done whenever-I-get-around-to-it. Most of the daily podcasts I've found have been based on radio shows, though some of them are not free (e.g., Rush Limbaugh, Air America).

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