Editorial

Editorial - Another Major Hollywood Video Deal Without Apple

Friday, December 29th, 2006 at 12:35 PM - by

The wagons are circling. Everyone is making deals to supply video to customers in every way imaginable. Lionsgate Entertainment struck a deal recently with EchoStar Communications in Denver to deliver High-Definition movies on demand. Customers with the right satellite receiver will be able to tune to channel 9467 and select HD movies via pay-per-view.

Recently I conducted an interview with Motorola as they seek to support the cable companies in their initiatives to retain viewers on their side of the fence. I also reported on Disney's deal with Comcast. But some writers are thinking that they can cut the coaxial cable and be free of broadcast TV.

Apple has been strangely silent on their agreements with various Hollywood studios, besides those owned by Disney. Moreover, it's becoming clear that the traditional carriers, cable and satellite, are exercising their current bandwidth strengths when it comes to delivering high definition video. The war continues, and we're all eagerly awaiting to see what Apple announces at Macworld on January 9th, 2007.

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geoduck said:

member since 30 Dec 2003 with 1745 posts, unranked, send him a message or view his profile

Fri Dec 29, 2006 2:21 pm

Quote:
Customers with the right satellite receiver will be able to tune to channel 9467 and select HD movies via pay-per-view.

If the studios aren't careful they could find themselves in a situation where Comcast has this studio ONLY, iTS has that studio ONLY, Direct TV has another studio ONLY and so on. That might be an extreme version of what's coming about but you see where I'm going with this. People want a one stop store. iTS, Comcast, wherever, to get their media. If it gets to the point where people can't get what they want without shopping around for this or that particular service, they'll go back to piracy.

Greed on all parts is rapidly harming both the consumers and the producers of video entertainment.

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Tiger said:

member since 17 Jun 2003 with 950 posts, unranked, send him a message or view his profile

Fri Dec 29, 2006 3:46 pm

Yet there is still an utter lack of desirable content.

Greed will beget nothing as the consumers say, "meh" not worth my time."

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