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Consumer Spending on Internet Video Will Soar

Thursday, February 22nd, 2007 at 3:00 PM - by

A study by Adams Media Research said that consumer spending on TV and movies downloaded on the Internet will soar from US$111M in 2006 to more than US$4B in 2011. Reuters carried the story on Thursday.

"The Internet is going to revolutionize the distribution of video," says Adams Media Research President Tom Adams.

The Apple TV and similar devices were cited as products that will fuel the growth. On Wednesday, it was reported by iPO that Apple might capture a third of the set-top market.

The market research company forecasted US dollar sales as follows:

  • 2007: $472M
  • 2008: $1.2B
  • 2009: $2.0B
  • 2010: $3.1B
  • 2011: $4.1B

The company also predicted US$1.7B in advertiser spending by 2011.

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iJack said:

member since 13 Jun 2001 with 313 posts, unranked, send him a message or view his profile

Fri Feb 23, 2007 12:23 am

I think $4.1 Billion might be on the light side. All it takes is for the distributors to get past their denial, quit whining, and get on with it.

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