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Apple TV Limitations Aired Out
Wednesday, March 21st, 2007 at 5:05 PM - by
The Apple TV, designed be iPod-like in its simplicity, may be too simple, according to BusinessWeek.
While the Apple iTunes store is the only source for on-line purchased iPod music, Stephen Wildstrom noted that, " The video world, by contrast, is fragmented into incompatible sources and formats....The $299 Apple TV set-top box, designed to move video from your computer to your TV, can only play movies and TV shows from iTunes."
The author doesn't dispute that the Apple TV works very well, given that limitation. The issue is that there are so many other video sources, the question arises as to whether mainstream customers will consider the Apple TV a broad enough solution to invest in.
"You can't view streaming video directly from the Web, so no YouTube," Mr. Wildstrom explained. "You can't even stream a DVD being played on your computer over to your TV set." [That's a well-known copy protection and licensing issue.]
The BW author concluded by wishing that the Apple TV could simply be the one-stop source for all video.
Whether that's practical, whether Apple can achieve that, and whether the market place is willing to accept the Apple TV limitations in exchange for simplicity will be interesting to watch as time goes on.
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