News

Best Buy Scores Apple TV Deal

Thursday, March 22nd, 2007 at 10:35 AM - by

Big box retailer Best Buy managed to swing an exclusive deal with Apple: Outside of Apple's own stores, it is the only retailer to be offering the Apple TV for the next two weeks. The units will appear in Best Buy locations around the U.S. on Tuesday, according to CNET News.

Apple's networked home entertainment center appliance has only just begun to show up in the mail boxes of users that pre-ordered the device.

Buyers looking to get their hands on an Apple TV will initially have limited access to the device. Only 3,000 units are being shipped to Best Buy, and those are being distributed among 822 locations. As Apple ramps up production, however, more will make their way to BEst Buy, and eventually other retailers as well.

Steve Jobs announced during Macworld Expo 2007 that the Apple TV would ship by the end of February. Later, Apple pushed the release date back to mid-March. The first units began shipping to pre-order customers earlier this week.

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Bosco said:

member since 03 Jun 2002 with 971 posts, unranked, send him a message or view his profile

Thu Mar 22, 2007 12:33 pm

People are already lining up outside my local Best Buy this morning. Unlike the crowd at the launch of the PS3 -- mostly unemployed 24 year old males wearing urban clothing, this crowd is remarkably diverse! As I walked by, I saw this girl with several face piercings and what looked to be a small dog's genitals tattooed on her arm talking to a 60 year old gentleman who claimed to tour with the Grateful Dead. They were arguing over whether pot or ecs was the better high. These two characters were at least 1/4 mile back in line. Then, the Best Buy manager came out of the store, this was like at 4:30 am and announced that they only had 3.65 Apple TV units at his store and that they would be given to the first 3.65 people in line. I was sure that a riot would ensue, but then some guy yelled, "I hear the Apple Store has 10 of these" and everyone got in their cars and caravanned south. All except for the 4 homeless guys camping out on the doorstep of Best Buy. I dropped a $20 in one guy's guitar case so he could make a down payment on layaway.

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Biff said:

member since 08 Apr 2004 with 1479 posts, unranked, send him a message or view his profile

Thu Mar 22, 2007 2:55 pm

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!!!!!!!!!!!!!!

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gslusher said:

member since 13 Nov 2002 with 2003 posts, unranked, send him a message or view his profile

Thu Mar 22, 2007 4:21 pm

Good one, Bosco! I know a few Deadheads like that 60 year old.

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dhp said:

member since 22 May 2003 with 176 posts, unranked, send him a message or view his profile

Thu Mar 22, 2007 11:42 pm

Why are all the AppleTV stories on iPod Observer instead of Mac Observer? I can see the reasoning with the iPhone, but the AppleTV has little to do with iPods.

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