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Apple TV Lands in Korea, But May Not Fly
Wednesday, May 9th, 2007 at 9:40 AM - by
Apple officially launched its Apple TV home theater appliance in Korea earlier this week, according to the Korea Herald. But without support for iTunes TV and movie downloads, it may have trouble succeeding.
One of the selling features of Apple TV is the ability to display shows downloaded from the iTunes Store on wide screen televisions instead of smaller computer displays. That feature alone may keep Apple TV from selling well in Korea since Apple does not offer its iTunes movie download service in the country.
Instead, users will have to first copy movies to their computer, taking away from the simplicity of using an Apple TV. If users want to stream commercially produced DVD discs to an Apple TV, they will also have to use additional applications designed to bypass the built-in copy protection - something many users may not know how to do.
Whether or not Apple TV proves to be a success in Korea remains to be seen, but with the limited functionality the device offers outside of the United States, it may be difficult for Apple's media appliance to get a foothold.
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