News

AT&T Prepares New Campaign, iPhone Launch

Monday, May 21st, 2007 at 12:30 PM - by

AT&T is preparing a new branding campaign, new store signage, new point of sales materials, and is preparing for a highly anticipated iPhone launch, the company announced on Sunday.

AT&T announced its new branding campaign based on research that consumer awareness of AT&T is high and "ahead of expectations." The branding moves AT&T to the forefront and adds the phrase "formerly Cingular."

The store makeovers are critical to the scheduled June launch of the Apple iPhone. Simultaneously, AT&T is setting up kiosks in the stores promoting high speed Internet, TV (IPTV), and wireless services. In some markets, AT&T is rolling out a new "Experience Store," a format that encourages customer interaction in the store and may be taking a page from of Apple's own retail stores.

A new TV ad, "Russian Dolls," now airing in 22 states uses a high-tech nesting Russian doll as a metaphor for the company's claimed seamless integration of TV, Internet and wireless services.

The new branding and ad campaign are intended to communicate that AT&T is a leader in wireless, communications and entertainment services. It appears that AT&T will be using the eagerly awaited iPhone launch to punctuate that statement.

0 comments from the community.

You can post your own below.

+ show options

Your current settings, click to change: Sort Oldest First, Show Guest Posts, Hide Community Stats

Post Your Comments

  Remember Me

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.


Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.