You're viewing an article in iPO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site: AT&T Prepares New Campaign, iPhone Launch

News

AT&T Prepares New Campaign, iPhone Launch

Monday, May 21st, 2007 at 12:30 PM - by

AT&T is preparing a new branding campaign, new store signage, new point of sales materials, and is preparing for a highly anticipated iPhone launch, the company announced on Sunday.

AT&T announced its new branding campaign based on research that consumer awareness of AT&T is high and "ahead of expectations." The branding moves AT&T to the forefront and adds the phrase "formerly Cingular."

The store makeovers are critical to the scheduled June launch of the Apple iPhone. Simultaneously, AT&T is setting up kiosks in the stores promoting high speed Internet, TV (IPTV), and wireless services. In some markets, AT&T is rolling out a new "Experience Store," a format that encourages customer interaction in the store and may be taking a page from of Apple's own retail stores.

A new TV ad, "Russian Dolls," now airing in 22 states uses a high-tech nesting Russian doll as a metaphor for the company's claimed seamless integration of TV, Internet and wireless services.

The new branding and ad campaign are intended to communicate that AT&T is a leader in wireless, communications and entertainment services. It appears that AT&T will be using the eagerly awaited iPhone launch to punctuate that statement.

0 comments from the community.

You can post your own below.

+ show options

Your current settings, click to change: Sort Oldest First, Show Guest Posts, Hide Community Stats

Post Your Comments

  Remember Me

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.


Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.