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Nokia Planning Counter Assault on iPhone

Nokia is planning to open a music store, exploit the European 3G network speeds, and allow users to download music directly to their phones, according to ITWire on Thursday.

In a ponderous presentation to the press in London Wednesday, Nokia outlined its plans to "renew" the company. Part of the plan is to merge the functionality of our modern electronic gadgets into a mobile phone, and then take the next step to merge those functions with the Internet.

The Nokia Music Store, which will open in Q3, 2007, will sell DRM'd music in WMA format, encoded at 192 kbps. In addition, using the faster Eurpoean 3G network, customers will be able to download music directly to their Nokia mobile phones.

In contrast, many believe the AT&T EDGE network in the U.S. is too slow to support reliable music downloads. Previously, Apple's Greg Joswiak seemed to support that notion when he said that iTunes "should live on the PC, not the iPhone," accoding to ITWire. However, most analysts expect Apple's European iPhone to be a 3G device, of not at first, then eventually.

The first Nokia phones that will work with the new music service will be the N81 and N95 models. Nokia reported on Wednesday that it sells one million phones per day world wide.

While it may take some time to get all the technology pieces working together, clearly Nokia is planning to aggressively meet the challenge of Apple, iTunes and the iPhone.

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A guest said: (hide)

What else can they say. "Even though the iPhone has proven to be extremely popular, and the interface is easy to discover, we believe that the consumer is best served if we continue to make phones with lots of buttons, small screens and menus and a removable battery pack. We can only remain innovative if we stay within the bounds of current phone designs, which have been slowly, painfully refined over the past 20 years."

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Small White Car said:

member since 02 Jul 2004 with 1960 posts, unranked, send him a message or view his profile

I welcome products like this. I want an iPhone with GPS, 3G, 16 GB, longer battery life...you name it.

The only reason Apple has to do ANY of that stuff is if companies like Nokia start making things like the first iPhone. Ultimately, this will benefit the Apple consumer.

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Terrin said:

member since 29 Jan 2006 with 367 posts, unranked, send him a message or view his profile

Not true. Apple has to do all this stuff because it wants more consumers. Eventually it will want people to upgrade their iPhones. It knows after a while the sales will dry up of people willing to buy the Version One product. It knows there are people who cost and features are a problem for.

To capitalize on this, Apple always works the same way. It releases a version one product. Roughly six months later after the initial sales start to slow, it upgrades the new high end phone, and lowers the price on the previous model. It will be no different this time around. Apple is not even thinking about the other players: yet.

Small White Car wrote:
I welcome products like this. I want an iPhone with GPS, 3G, 16 GB, longer battery life...you name it.

The only reason Apple has to do ANY of that stuff is if companies like Nokia start making things like the first iPhone. Ultimately, this will benefit the Apple consumer.

Quote this post ↓

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