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Apple Sells Millionth iPhone, Beats "End of September" Goal

Monday, September 10th, 2007 at 11:00 AM - by

Apple Inc. announced Monday that it sold the one millionth iPhone on Sunday, September 9th, beating the company's stated goal of doing so by the end of September. All-told, the million-seller mark took 74 days, and took place after the company announced a US$200 price drop on the 8GB unit, dropping the 4GB model from its inventory.

"One million iPhones in 74 days -- it took almost two years to achieve this milestone with iPod," said Apple CEO Steve Jobs in a statement. "We can't wait to get this revolutionary product into the hands of even more customers this holiday season."

When announced, Mr. Jobs said that the point of the price drop was to make the device "affordable for even more customers," corporate speak for wanting to make gains in market share. Some had suggested that iPhone demand could have been on the wane earlier than Apple had originally anticipated, but even if that was the case, Apple's new price point has clearly found a sweet spot with the market.

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Sir Harry Flashman said:

member since 08 Feb 2007 with 787 posts, unranked, send him a message or view his profile

Mon Sep 10, 2007 11:17 am

Well so much for the pundits who said that the recent price drop was due to low sales.

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jimothy said:

member since 04 Jun 2004 with 611 posts, unranked, send him a message or view his profile

Mon Sep 10, 2007 11:28 am

Think about this: That's about as many units as the Zune has sold. That's right, Ballmer, this "most expensive phone in the world," the one that's "not a very good e-mail machine," is outselling your Zune, even without the fashion colors.

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vasic said:

member since 09 Aug 2005 with 278 posts, unranked, send him a message or view his profile

Mon Sep 10, 2007 12:21 pm

Think about this timing; I bet Apple was hoping that this was going to happen six days earlier. I bet they were counting on nailing that one millionth sale on Tuesday. Imagine the impact of "We met our goal for the first three months about three weeks early. We're now ready to drop price!" The impact would have been even bigger. Nobody would have been able to say that the devices weren't moving fast enough, that the sales were disappointing. In the greater scheme of things, six days doesn't make much difference, and this news validates Apple's price drop claim (they're selling well, we want to sell even more). However, there's still enough material for all those Apple-bashers to claim lower than expected sales.

I just love Balmer's quote from sometime in April:

"There's no chance that the iPhone is going to get any significant market share. No chance"

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A guest said: (hide)

Mon Sep 10, 2007 1:53 pm

Sorry couldn't resist this:

"affordable for even more customers," corporate speak for wanting to make gains in market share.

I think you'll find that "making gains in market share" is 'corporate speak' "affordable for even more customers"

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