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Apple Drops iTunes Plus Price to 99 Cents
Wednesday, October 17th, 2007 at 8:20 AM - by
Apple lowered the price of its DRM-free offerings at the iTunes Store from US$1.29 to $0.99 on Wednesday. Along with the price drop, Apple also announced that its iTunes Plus catalog now includes over two million tracks, making it the largest legitimate copy protection-free music collection in the world.
The price reduction follows the launch of the Amazon MP3 music download store which offered a wide selection of iPod compatible copy protection-free songs for 99 cents.
The iTunes Store began offering tracks that weren't hampered with digital rights management code earlier this year in a special deal with EMI. The tracks were also encoded at a higher bit rate, which offered listeners better audio quality.
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