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Carphone Ready for iPhone Push After UK Launch

Thursday, November 8th, 2007 at 9:15 AM - by

British cellphone reseller Carphone Warehouse is prepping for a massive holiday promotional push for Apple's iPhone following Friday's official launch with O2. Outside of Apple and O2 stores, Carphone Warehouse is the only place U.K. customers can go to get their hands on the combination iPod and smart phone.

The Telegraph reports that Carphone is also looking to expand its reach overseas to the United States. The company already has a deal with U.S. big box retailer Best Buy -- and Best Buy has managed to grab about three percent of Carphone's stock.

Like Carphone, Apple's exclusive iPhone carrier O2 expects strong U.K. sales. The cell service carrier added 1,400 employees ahead of the the iPhone launch. 700 will work in customer service, and 200 of those will be assigned exclusively to iPhone support.

O2 is projecting 200,000 units sold during the holiday season, but some analysts think that figure is too conservative. Gartner analyst Carolina Milanesi is predicting U.K. customers could purchase up to 400,000 iPhones by the end of the year.

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