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UK iPhone Launch Draws Large Crowds

Saturday, November 10th, 2007 at 3:00 PM - by

Apple and cell carrier O2 jointly launched the iPhone in the U.K. on Friday, and like Cologne in Germany, drew crowds for the popular handheld device. The line at London's Regent Street Apple Store began forming 26 hours before the launch, and was some 300 people long by the time the store doors opened, according to the BBC.

20-year-old Tom Jasinski was the first out the door with an iPhone in hand. "I got here 26 hours ago," he said. "It is a great piece of hardware. It is a great thing and I love it."

Store employees walked the line keeping customer excitement up, and the BBC went so far as to call the event "mayhem."

The iPhone is available in over 1,300 locations throughout the U.K. including Apple retail stores, O2 stores, and Carphone Warehouse locations. The combination iPod and smartphone is priced at £269 (about US$566.25), and services contracts with O2 start at £35 (about $73.67) a month.

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Sat Nov 10, 2007 9:21 pm

um... your math seems a bit off. At current exchange rates the iPhone costs $562.44. I guess if you whack out the VAT the company nets only $464.01. No idea how you got $394.

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Jeff Gamet said:

member since 15 Mar 2006 with 102 posts, TMO Staff, send him a message or view his profile

Sat Nov 10, 2007 11:27 pm

Anonymous wrote:
um... your math seems a bit off. At current exchange rates the iPhone costs $562.44. I guess if you whack out the VAT the company nets only $464.01. No idea how you got $394.

I can thank Leopard's Calculator application for the out-of-whack currency conversion. The conversion should be correct now, and thanks for the sharp eye!

Here's an odd side note: Calculator isn't even giving me an option for converting to or from the Pound any more. Looks like I have a bit of system trouble shooting to do.

Jeff

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