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C|Net: Apple Faces Minefield of iPhone Issues in Europe

Apple is learning quickly how different the European mobile phone market is, according to C|Net on Thursday. Last minute changes to pricing plans don't appear to have been part of the original plan.

Orange now offers three different pricing plans ranging from €399 to €649, (US$592 to $964), depending on the monthly plan, or no plan at all on the high end. Because French law requires carriers to offer an unlocked version, customers can pay extra to have it unlocked -- or wait six months when it can be used with another carrier and unlocked for free.

The nest result is that French customers who want an unlocked phone form Orange today will pay US$1112.77 at current exchange rates, a bargain compared to the charge in Germany of just under $1500.

A side effect of all this is that German customers could drive across the border into France and buy a much cheaper unlocked iPhone and use it with any carrier back home.

Tom Krazit in his observation of this disarray doesn't think that Apple anticipated the Vodafone lawsuit and other difficulties it would face in Europe. He chalked it up to inexperience. While Apple may have sought and obtained sweet deals with the mobile operators in Europe, the other details have created a minefield for Apple.

"A strategy that works in this country won't necessarily work in other places; just ask Dell, Disney, or the National Football League," Mr. Krazit wrote.

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Sir Harry Flashman said:

member since 08 Feb 2007 with 577 posts, unranked, send him a message or view his profile

Wouldn't the European cell phone minefield affect everyone on the battleground? Sure Nokia and the other existing European phone regiments have experience on the Continent, but I am sure that Apple didn't hire an inexperienced phone division manager.

Yesterday we read about the crowds of French iPhone buyers.

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A guest said: (hide)

This is yet another article written without the research done. Another idiot.

Sure, a German can just try to buy an iPhone in France, eh. Bullshit. You have to prove you live in France with a passport or drivers license and your latest utility bill. They specifically are trying to prevent the hoards of Germans from pouring over the borders and buying iPhones.

Tell the idiot who wrote this to do his damn homework, or stop writing altogether.

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A guest said: (hide)

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Guest wrote:
...hoards of Germans from pouring over the borders...

this wouldn't be the first time that's happened.

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Sir Harry Flashman said:

member since 08 Feb 2007 with 577 posts, unranked, send him a message or view his profile

Guest wrote:...hoards of Germans from pouring over the borders...

Sounds like the makings of a new iPhone commercial

Visualize a French bomber pilot.

“The Armée de l’Air Headquarters said that it was raining over the German invasion force and that we couldn’t fly missions. So I whipped out my iPhone to check the weather and found that the cold front had cleared over Flanders. I called my Operations Officer who concurred and who ordered us to take off and attack the Huns."

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A guest said: (hide)

How hard is it to spell CNET correctly?

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Sir Harry Flashman said:

member since 08 Feb 2007 with 577 posts, unranked, send him a message or view his profile

Quote
Anonymous wrote:
How hard is it to spell CNET correctly?

Their logo has it c|net, but the website is cnet.com because you can't have a pipe character (AKA a Sheffer stroke) in a URL. As Senator Stevens tells us the internet is a series of tubes, not pipes.

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JulesLt said:

member since 06 Jul 2005 with 136 posts, unranked, send him a message or view his profile

I presume that the Germans are free to come over and buy their iPhone hardware at any Apple stockist in France, otherwise they'd fall foul of the European single market laws.

I also presume that the problem comes when you try to activate your phone.

Next question : How will they stop someone in France purchasing an iPhone, paying to unlock it, and then selling the activated and unlocked phone to someone in Germany, or indeed any other European country? Can they legally restrain an end customer from doing that? (Presumably activation is somehow tied to a specific iTunes account).

This one is going to run and run until consumers get what they want.

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