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SAP Will Integrate iPhone into New CRM Software

Tuesday, December 4th, 2007 at 4:15 PM - by

SAP said on Tuesday that its new sales force automation software to be rolled out this month will be compatible with the Apple iPhone, according to Reuters.

"The iPhone has become such a popular thing," said Bob Stutz, a SAP senior vice president. "Everybody wants the ease of use of the iPhone." Mr. Stutz is responsible for SAP's Customer Relationship Management (CRM) software.

In its first generation, SAP's iPhone software will load business contacts, sales prospects, and account data with a Web-based interface.

The move is unusual for SAP which typically introduces software first for business oriented phones like the Blackberry. However, Mr. Stutz said that SAP will introduce the iPhone software first this time at the request of its own salespeople. They said they prefer the iPhone to other smartphones.

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Tue Dec 04, 2007 5:53 pm

Well, there goes the neighborhood.

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A guest said: (hide)

Tue Dec 04, 2007 9:27 pm

I think you meant to say "There goes the resistance by the corporate world to the iPhone."

Many will follow, especially if you consider the hefty customer base SAP has in the industrial marketplace.

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Intruder said:

member since 07 Jul 2004 with 3149 posts, TMO Mac Specialist, send him a message or view his profile

Tue Dec 04, 2007 10:57 pm

And the fact that Apple Corporate uses SAP.

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daemon said:

member since 17 May 2007 with 344 posts, unranked, send him a message or view his profile

Wed Dec 05, 2007 10:40 am

I personally think this is wonderful. Of any market segment the iPhone should be in, it's the business segment. The power and capability of the iPhone needs to be exploited by business. I'm personally disgusted with always having to get to my PC or laptop inorder to access anything with SAP, it's just not convient when you're in the field.

The downside is that most of these modules for SAP need to be implemented by the software teams at each company that uses SAP, otherwise you'll never see it. Most of SAP is an al a carte software offering, each bit of functionality you have to pay for seperatly. So, just because SAP is developing it, doesn't mean you'll ever see it.

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