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Radiohead's New Experiment: iTunes Store
Monday, December 10th, 2007 at 9:40 AM - by
The popular band Radiohead shocked record labels when it decided to offer its newest album, In Rainbows, as a download for whatever people thought it was worth earlier this year. Now it looks like the band is ready to try another experiment: distribution through the iTunes Store.
Radiohead manager Bryce Edge said the group has begun negotiating a distribution deal with the iTunes Store, according to dBTechno.
An Apple spokesperson commented "Talks are ongoing with iTunes. A deal with Apple Computer's download store would represent a massive breakthrough on a number of levels, and one which apparently would require a shift in position from one of the parties."
If Apple and Radiohead strike a deal, it would mark the first time a band signed a distribution deal directly with Apple instead of working trough a record label.
Radiohead began offering its In Rainbows album as a download from the band's Web site earlier this year. The group raised eye brows when it announced that it would let listeners pay what they thought the album was worth instead of setting a fixed price.
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