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Wal-Mart Closes Movie Download Shop
Friday, December 28th, 2007 at 8:00 AM - by
Wal-Mart's grand experiment in the digital movie download market ended with a whimper when the company quietly closed its service down a few days ago. The retailer claimed the service met its demise after Hewlett Packard killed the technology that powered the site, according to Reuters.
The online movie download service closed on December 21, Wal-Mart spokesperson Amy Colella said that the company will not look for another technology partner.
Wal-Mart's video download service ended on Dec 21.
HP said that it dropped its movie download merchant services because the online video market didn't meet the company's expectations.
Despite Wal-Mart's grand plans, its movie download service apparently never took off. One complaint about the service was that it relied on Microsoft's PlaysForSure DRM, which limited playback to Windows PCs and some portable media devices -- no Macs, iPods, or Microsoft Zunes allowed.
Studios looking for alternatives to Apple and the iTunes Store for movie downloads now have one less option available, but considering how long the shut down took to make the news, Wal-Mart may not have been the best company to partner with in the first place.
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