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Toshiba Throws In the Towel: HD DVD Officially Dead
Tuesday, February 19th, 2008 at 8:10 AM - by
Toshiba announced on Tuesday that it is pulling out of the DVD format war and will no longer make or market HD DVD players and recorders. The announcement means that Blu-ray is now the official HD successor to the venerable DVD, according to CNNMoney.
The company decided to move quickly now that it is dropping the HD DVD format. New players will stop showing up in retail stores by the end of March, and availability will begin dwindling before that.
Customers that already own HD DVD players will still be able to get product support from Toshiba for the foreseeable future.
Toshiba's high definition movie disc format lost several key supporters over the past few months, making it more difficult to compete against Sony's Blu-ray format. The majority of movie studios, along with Wal-Mart, Target, Best Buy, Blockbuster and Netflix had already sighed on with Blu-ray over HD DVD, leaving only a handful of retailers to support and offer HD DVD products.
Toshiba is dropping its HD DVD format quicker than some expected. Company president, Atsutoshi Nishida, commented "We concluded that a swift decision would be best."
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