On Thursday, AT&T announced that in concert with MediaFLO USA, they are launching AT&T mobile TV in May. The service will feature high quality live programming from CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2Go and Nickelodeon, viewable on two new 3G phones: the LG Vu and Samsung Access.

"AT&T Mobile TV is a powerful new mobile entertainment offering, which will give our customers a formidable lineup of sports, news and primetime shows, including two channels exclusive available to AT&T customers," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "We are thrilled to team with MediaFLO USA to offer our customers an unmatched mobile entertainment experience that is changing the way we all look at TV."

AT&T provided information about the two, initially supported phones:

LG Vu: A sleek and stunning device, the Vu gives you a clear view of TV, Web, pictures or videos on its large interactive touch screen. It also lets you get the utmost in mobile entertainment with a music player, 2.0 megapixel camera and Bluetooth® capabilities.

Samsung Access: This stylish handset features a large landscape display, ideal for delivering a rich viewing experience and an internal antenna for exceptional reception. It's a great device for customers who are looking for advanced multimedia capabilities such as a camera, external stereo speakers, stereo Bluetooth, AT&T Music, CV, of course, AT&T Mobile TV.

No pricing was announced, but a similar service from Verizon costs about US$15/month. The 3G iPhone wasn't mentioned, likely because the 3G iPhone hasn't been announced, so support might come later in the year.