News

RBC: iPhone Shortage Simply Due to Huge Demand

Analysts have been scratching their heads trying to figure out the reason for the iPhone shortages. Now a third analyst from RBC has weighed in: the reason is surging demand.

Previously, Piper Jaffray analyst Gene Munster thought that supplies were drying up because a 3G iPhone launch was to be earlier than anticipated. Yesterday, Bernstein Research Toni Sacconaghi thought it might be due to a parts shortage, also affecting Sony Ericsson.

However, Mike Abramsky with RBC thinks that several other factors have conspired to create the shortage, namely a huge post holiday demand that never died down. "Rather than from component shortages or ahead of a 3G launch, Apple may have under-estimated post-holiday demand on expectations of a [calendar] Q1 sales slowdown, which never materialized."

Mr. Abramsky noted that both Apple and investors have struggled to forecast demand. The recent weakening of the dollar, creating huge demand for unlocked phones overseas is also being discussed today in several circles, including our own forums at iPO/TMO .

Apple's dilemma now is that if it ramps up production, it could have too many on hand in inventory when the 3G iPhone is announced. However, if it doesn't, then sales expectations, not met, could cause the stock to take a hit. When Apple reported slowed iPod growth last quarter, their stock took a major hit, and Apple doesn't want that to happen with the iPhone. In any case, each day's analysis sheds more light on the topic, and AAPL goes up and down accordingly.

Yesterday, AAPL was down, perhaps because investors thought that a parts shortage might keep Apple from meeting demand. Today, AAPL is up, perhaps because investors see Apple selling iPhones overseas like hot cakes, driven by a favorable exchange rate, and unable to keep up with demand. The story continues to unfold.

3 comments from the community.

You can post your own below.

+ show options

Your current settings, click to change: Sort Oldest First, Show Guest Posts, Hide Community Stats

A guest said: (hide)

I wonder if maybe its because developers rushed out to buy iPhone now that they have a SDK to work with?

Quote this post ↓

gslusher said:

member since 13 Nov 2002 with 2049 posts, unranked, send him a message or view his profile

I've read several articles on this, including one on the NY Times website that has a comment by "Tantrum," which I'm sure that I've read elsewhere, and not just on other sites like Silicon Valley Insider that quoted Tantrum. Tantrum makes several guesses, the main one being that there are thousands of iPhones per week that are "leaking"--being bought in the US at Apple stores to be shipped/taken to other countries.

Quote this post ↓

kloppenator said:

member since 03 Apr 2008 with 1 posts, unranked, send him a message or view his profile

it's true. The shortage is over. My local apple store (Santa Rosa Plaza, Cali) got 3 new cases yesterday

Quote this post ↓

Post Your Comments

  Remember Me

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.


Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.