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AP Will Offer Mobile News Network Designed for iPhone

Monday, April 14th, 2008 at 3:50 PM - by

The Associated Press (AP) announced on Monday that it will develop a new, ad supported news service designed for the Apple iPhone, but will work with other smartphones, according to AP President and Chief Executive Officer Tom Curley. The service, called Mobile News Network, is expected to launch this summer.

Faced with struggling newspaper members, the AP said it's working with cell phone manufacturers and carriers to develop a user interface for the new service. The news would be oargainzed by ZIP code and local ads would be sold by particpating newspapers in addition to national ad networks.

Both stories and photos will be delivered to advanced cell phones.

The AP reported that newspapers have been seeing a steady decline in revenues and have had to cut staff. The new service appears intended to exploit the new ways consumers want to get their news via new technologies like the iPhone.

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Tue Apr 15, 2008 8:37 am

we'll see how this works out in the end, but I for one don't like sites that are designed for the iPhone, such as Amazon's or even Google's. The whole point of the iPhone Safari browser is that it provides "the real web" experience in a very useable fashion. I want all the options and information I see on my desktop browser, not a stripped-down version of a site.

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